With the development of the internet, social media platforms, and easier access to information online than ever before, one of the main priorities of the team at 24-7 Press Release is to ensure that all media representatives, including journalists, editors, online editors and reporters have a valuable resource by signing up to our press distribution service.
In the past, journalists relied heavily on their contacts books, the contacts of other journalists in their newsroom, and also the sheer slog of spending hours chasing down leads to source stories. The Web has changed this forever.
Access to information online means that the way journalists source stories has become a more real-time experience, and our clients appreciate that they need to have a visible and viable presence online to reach the media.
We work in partnership with journalists, editors and reporters to make their lives easier, give them great news stories from clients, and to increase our clients’ news distribution success.
Some of the ways journalists source stories now include:
Many media representatives now sign up to receive news stories by email alert – for example, we have over 5,000 journalists signed up directly to our network, as well as another 30,000 journalists through Associated Press and 90,000 journalists through PR Newswire’s journalist portal.
Journalists source stories through social media platforms, including Facebook, Twitter, LinkedIn and Google+ communities. Many news stories are now broken online and via social media, so journalists are used to collating story facts and contacts via social media platforms.
Most stories, in general, are now found by journalists via the Web through a combination of email alerts, RSS feeds, blogs and social media sites – which makes it imperative for you to market and engage your business there, too.
If a journalist is looking at a story sent directly to them, there are a few basic ways to get the message across – give them the relevant information upfront in a pitch with a concise press release and/or bullet points outlining the news angle.
Journalists also like catchy headlines that are also accurate, without being sales pitches or standard product promotions. Go for people-based stories where possible, and stick to one news point. The media loves brevity!
To get free hints and tips on how to provide the perfect press release to a journalist, simply visit here.
If you have any queries or questions about our ranges of press release distribution services, please feel free to get in touch here.